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Webinars connect your company with prospects and customers, helping to generate leads and facilitate engagement. But time is precious, and your competitors are undoubtedly competing for the same mindshare. As a webinar host, there are some considerations and valuable lessons to learn prior to driving the preparation and production of a company-sponsored webinar. Here are tips and best practices to ensure your webinars are engaging and memorable:.

Here are a few recommendations to help you prepare to host your online webinar with confidence. Remember to review all submitted questions after the webinar to help tailor content for future webinars. Zoom Webinars allow you to launch 25 separate polls with up to 10 questions per poll, for each webinar. Chat — You can use chat in several different ways during the webinar. Open up chat to everyone so that both attendees and panelists can see messages and responses.

Hand Raise — Occasionally, you may want to conduct some impromptu polling to spark engagement! Surveys — Adding a post-event survey can provide great insight into how your session was perceived by the audience.

Use survey questions to determine the level of engagement generated by the webinar and what information resonated with attendees. For example, you can integrate with marketing platforms like Marketo , Pardot , and HubSpot to automatically capture webinar attendees as leads. You also can monetize your event and streamline payment processes through integrations such as PayPal and Eventbrite.

Reports — There are six reports that you can run after the session! Reports help you keep in touch with how well your content and your presentation resonated with your audience. Webinar on-demand — Make the webinar recording available on-demand to those who want to view it after the live event. By setting your webinar on-demand you can gate the recording and capture valuable insights on who views the recording and continue to generate leads even after your live event.

Follow-up — A good practice is to create and send follow-up emails. For webinar attendees, you can send a thank you for their interest and perhaps a link to further information. For absentees — people who registered but were unable to attend — you can send the link to the recording so that they can still view the session.

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– Zoom webinar engagement ideas – none:

Dummies Ebook Bundle. Current health concerns and travel restrictions related to COVID, however, have canceled or postponed many events around the world and could jeopardize future events as well. Let your audience watch your webinar recordings in return for their email addresses. Is it a feedback that you mean?


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Does your event run more than a day? Present your content to a broader audience of up to attendees in real-time. When you record locally, the quality is higher than recording to the cloud. Deliver knowledge, engage with students, measure their progress. Event organizers should be their own class of superheroes for all the effort it takes to design, plan, and execute impactful attendee experiences. Then watch the chat feed as the comments stream in.